Core Typeface - Show&Tell 3

So I was at Borders today, immersing myself in some design literature and I picked up thisreally cool book called Box Bottle Bag: The World’s Best Packaging Design from Thedieline.com and came across these really cool bottle designs from this company called Let_it_grow. So of course I came home and looked up the company online, and sure enough, as I was browsing through their projects, I found this really awesome typeface!

Let_it_grow was founded by Danilo Tranquilli while he was working in Italy; his design firm in now located in Brazil, where Tranquilli resides. There wasn't very much information on this, except that it was made in 2004 in Milan, Italy, and it seems like Tranquilli titled it "Core".

I really love this font face. It's colorful circles really make it visually appealing and it kind of reminds me of Baskerville or Bodoni, in the sense that you can see there are parts where the lines are thick and then transition to thin. I also really like how the "O" is not symmetrical. The colors remind me of a Dr. Seuss book and I like how you can see the black lines that construct the circles because it gives it that handmade feel. The only thing that I am a little confused about is the use of uppercase and lowercase letters. Regardless, this is very inventive and imaginative, whimsical and fun, and definitely something that would need a specific purpose to use.

-Erika