Being newly engaged, it has been my quest to find any and all wedding books that will educate me in the do’s and don’ts of wedding etiquette, while also giving me great tips on how to save money!! As I am looking forward to learning typography to not only gain knowledge for professional settings but to also be able to craft my own wedding invitations and seating lists, and so on… I came across this great book (thank you Cameron Village library!) that not only has been more than helpful, but even has this fun and beautiful script typeface that is just so cute. And not the cliché, overly decorated script, but an interesting twist to what is often (at least to me) seen as the norm. Regardless, it screams wedding; an elegant, classy, tasteful, and as the phrase implies, NEW wedding.
What first caught my eye about this was the two capitol letters. They are very whimsical and appealing. The ‘S’ reminds me of a swan, which in turn makes me think of the story of the ugly duckling, and how when it grew up it became a beautiful swan – which I represented as the duckling actually beginning it’s *new* fulfilled life (as I do believe it had problems with identity and other birds making fun of it), much like a wedding represents. Anyway, while this may not be the train of thought the designer had, I think this choice in typeface was an effective one – to me. The ‘N’ is probably my favorite part about the phrase, as it does not even connect to make what is considered a relatively conventional capitol N. This too shows its effectiveness, as it represents a new way of the ‘N’ being represented.
Anyway, as you can tell, this phrase is the title of a book. It was published by Simon & Schuster, and written by Elise Mac Adam. There is no evidence of a specific designer for this title, but the book was originally printed in 2008, so I can imagine the design was made shortly before the time it was printed.
There is something about the color, that makes it seem a bit modern, fresh, and romantic. For younger brides-to-be, I can see them picking this book up just because it looks like it might give more relevant advice to those who want a less traditional way of things. I actually think this is what the designer was trying to convey: a book that is for non-traditionalists and people who essentially want “Something New” in a wedding. Even the lowercase ‘g’ in this phrase intrigues me. Its descender extends through the ‘n’ and to the back of its the bowl. It confuses me a bit, and while I don’t know if I particularly like that ‘g’, it definitely brings something to the title.
The all-caps typeface in white (or maybe the letters are masked out?), is a nice addition to the main title. By putting in the script typeface it really separates, what I think, is supposed to be seen. However, it doesn't really do much for me. While I like the visual appeal of all caps, and even capitalizing each letter in the title, there is something about either the typeface or maybe just color that makes it less than "wow"; it could even be just the size of it that bothers me, as it is a bit un-legible on the computer screen.
Let me know if I need to make the pictures bigger! :)
-Erika
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